In an effort to rebrand and rethink what Amazon Prime is or could be in the near future, I want to challenge the idea of making Amazon a global brand for everyone in the world. Bringing people closer together but broadening their horizon. AmazonUniverse is opening the door to a world of culture and diversity. Explore in the comfort of your own home or travel with AmazonPass where language is no longer a barrier but a discovery to new experiences. Amazon, making the world smaller and but the Universe bigger for everyone.